Accelerating Global Reach with Pogo Cycles’ Shopify Marketplace by Cart Potato

Pogo Cycles, a leading name in electric and hybrid mobility, is known for bringing cutting-edge e-bikes, accessories, and gear to passionate cyclists across the globe. With a rapidly growing customer base and a strong European presence, Pogo Cycles wanted to revamp their existing store and launch dedicated marketplaces in international markets including Ireland, UAE, and the UK.

To achieve this ambitious goal, they partnered with Cart Potato to scale their operations, localize user experiences, and create a performance-driven global Shopify ecosystem.

Business Challenges

• Revamping an Outdated Storefront

  Pogo Cycles’ original Shopify store lacked modern design standards, intuitive navigation, and advanced performance features. They needed a fresh, conversion-friendly storefront that aligned with their premium product offerings and global customer base.
• Multi-Country Expansion
  With plans to expand into Ireland, UAE, and the UK, Pogo Cycles required an infrastructure that supported multi-region storefronts, local currencies, language preferences, and country-specific logistics and payment systems.
• Marketplace Flexibility

  The brand wanted to sell not only their own bikes but also partner brands and gear, making a robust marketplace setup crucial for scalability.

Our Solutions

• Storefront Redesign
  We completely overhauled Pogo Cycles’ existing Shopify storefront with a modern, mobile-first design that delivered better aesthetics, user flow, and performance. The new UI/UX reflects the brand’s innovation-driven approach and appeals to both first-time buyers and cycling pros.
• International Storefront Rollouts
  We launched country-specific Shopify stores for Ireland, UAE, and the UK using a combination of Shopify Markets Pro and custom domain strategies. Each store featured localized product catalogs, region-specific shipping, taxes, and payment gateways to create frictionless buying experiences.
• Real-Time Inventory & Logistics Integration
  We integrated ShipTurtle to manage multi-country vendor logistics, enabling seamless inventory updates, real-time order tracking, and optimized fulfillment across borders.
• Custom Checkout & Currency Conversions
 To reduce cart drop-offs and ensure region-based checkout flows, we implemented custom checkout logic and multi-currency compatibility. This allowed international customers to shop in their local currency and pay via region-specific gateways.
• Marketplace-Ready Architecture
  We restructured the backend to allow Pogo Cycles to onboard multiple cycling brands under one digital roof. Custom filters, collection pages, and vendor-specific tags allowed seamless navigation through a growing catalog of bikes, parts, and gear.

Results & Impact

• Expanded Global Presence
 Pogo Cycles successfully launched in three international markets in record time. With a unified yet localized presence, the brand saw a significant boost in cross-border sales and improved visibility in new geographies.
• Increase in Conversion Rates
The revamped storefront and seamless checkout process contributed to a 35% increase in conversion rates within the first 60 days of launch.
• Faster, Smarter Fulfillment
With ShipTurtle and region-specific shipping integrations in place, order processing became 2x faster, enhancing the post-purchase experience for global customers.
• Scalable Marketplace for Future Growth
The new architecture allows Pogo Cycles to continue expanding its vendor base, adding new products, and entering fresh markets without overhauling its core infrastructure.

Conclusion
With Cart Potato’s strategic redesign and Shopify marketplace development, Pogo Cycles is now positioned as a future-ready, globally scalable cycling brand. The multi-market rollout, enhanced checkout, and operational automations are not only driving sales—but also creating loyal communities of cyclists around the world.